Imagination isn’t a luxury, especially in a world that faces the kind of environmental, political, ethical and educational challenges at our doorstep. Imagination is a necessity to think beyond the expected. To ask questions that push at the boundaries of the status quo. The Power of Imagination is a call to action to the broader UC Irvine community to draw upon their imagination as a way of knowing, and acting in, our world. Learn more about the campaign via our lookbook.
Dean Tyrus Miller introduces the School of Humanities’ new banner campaign, inviting students to use their creative abilities to think conceptually, make and study art, write literary works and change the world around them.
The Imagination in Research series spotlights faculty research, but framed for the undergraduate audience. These research “interviews” are dynamic media stories that invite students into serious (but fun!) humanities research, oftentimes on a topic of contemporary relevance. Stay tuned for monthly episodes. You can watch the full ~3 minute videos on YouTube, or catch a short reel on Instagram.
Assistant Professor of Art History Luiza Silva kicks off the Imagination in Research series as she talks about Ancient Egypt, Katy Perry, how Egyptian farmers might have understood the pyramids (as symbols of autocratic power?) and more.
The School of Humanities worked with TRÜF, a Los Angeles-based creative design studio, to design The Power of Imagination banner campaign. Adam G and Monika Kehrer (who founded TRÜF in 2006) combine decades of marketing expertise from New York and LA’s top ad agencies with their passion for visual design, forming an intelligent and creatively-focused branding studio.