In this talk, we present work related to our book manuscript, Intellivision: Videogames, Platforms, and Society. Intellivision, developed by Mattel Electronics in the late 1970s and early 1980s, is an important but understudied home videogame system. We will first present an overview of the book, shaped by the field of platform studies and including detailed attention to game design, programming, marketing, social organization, and history. Second, we will discuss the videogame Kool-Aid Man (1983) from multiple perspectives including its history, gameplay and aesthetics, game design and relationship to promotion and marketing. Our close reading and playing of Kool-Aid Man draws on programmer interviews, archival documents, game reviews, gameplay experiences, and technical discussions of the Intellivision platform. Third, we will discuss our methodology in relation to platform studies and the digital humanities, including our analyses of code and hardware, extensive interviewing and archival research, and involvement with “expert” fan communities. Thus, this presentation will also discuss our multifaceted approach to researching digital technology.